How we do things is just as important as the why.

We are the operative word.

The Operative Word is the professional practice of John Chung, an operations and governance leader. John works with organisations from the inside to strengthen how they operate and govern, particularly at moments of growth, complexity, or change.

Through a contemporary approach to operations and governance, John focuses on aligning purpose with performance by embedding values into operational practice and decision-making to build lasting operational integrity.

Yes, the why is important but the how is so much more fun.

The way in which we operate determines how efficacious we are. Or in other words, we cannot achieve the “why” without the “how”, and the way in which we perform the “how” determines our effectiveness.

The Challenge.

Many organisations (and people) can become so focused on achieving their goals that their values no longer guide the way they do things. Results can become diluted by operational practices that aren’t aligned with the organisation's values.

How do we fix this?

Embedding values into operational practices and decision making processes realigns purpose with performance, creating operational integrity.

The result.

An organisation more effective in fulfilling their purpose with increased trust in its ability to do so.